Key to e-commerce success is a robust online payment gateway

Online marketplaces and 'click and collect' business models are thriving and are becoming the preferred choice of millennials and Gen Z. However, like any other business, online commerce comes with its own set of trials and tribulations. One of them is choosing the right payment gateway for your business. After the customer initiates checkout, it is the payment gateway process that can make or break customer experience and the fate of your online business. You have a choice to scale up and deliver a frictionless customer experience, or unknowingly enter the bottomless pit of security risks.

If you are running an e-commerce site, you can't undermine the importance of a robust online payment gateway. If you want to know what is a payment gateway, read on. A payment gateway:

• Is the key integration between your website and the customer's payment mode
• Helps verify each customer's payment information
• Approves payment requests through multiple modes of payments
• Gets the payment to you

Mistakes to avoid while choosing a payment gateway for ecommerce:

A payment gateway is more than just a go-between channel. So, choose a secure payment gateway, which is designed for your business and fits its needs, no matter what the size is.

Here are a few basic and common mistakes that you should steer clear of while zeroing in on a payment gateway:

Compromising on the right payment infrastructure

Apart from the struggles, the one thing common among homegrown online businesses is the desire to go big. When you want to go international or compete with the big players, ignoring security and fraud-protection can put your hard work, brand and reputation at stake. So, trust an online payment technology partner like Pine Labs that is trusted by ~2,46,000 merchant partners and has years of experience and expertise.

Plural suite of products launched recently aims to make your transition from offline to online affordable and easier, like a breeze. Plural Gateway is a user-friendly, secure payment gateway that focuses on speed, security and versatility. It lets you accept more than 100+ digital payments including mobile wallets, UPI, net banking, debit and credit cards. It is equipped to process 'Buy Now Pay Later' transactions, helping you sell more, sell often!

Not focusing on a seamless payment experience

The right payment infrastructure comes with easy integration with your online store and needs to be an uncompromising aspect of your online business. Harness the power of online payments with a payment gateway that accepts your business as-is, meets customer preferences and business requirements. Thanks to the well-documented SDKs, and robust APIs, Plural fits into your existing business model and integrates with all major platforms.

Not looking for more than just a payment gateway

Does your payment gateway flag risky transactions? Does the customer data get encrypted and stored securely? Does your payment gateway comply with PCI-DSS guidelines? Choose a payment gateway that offloads your compliance workload and reduces chargeback issues. Plural payment gateway is your all-in-one, no-frill online tool to provide your customers an optimized and secure payment experience.

Whether you are a rookie in the online domain, a veteran businessman looking to make the most of online commerce or a curious seeker who wants to extend the offline presence into the online realm, an efficient and user-friendly payment gateway can help you win the trust of customers, while keeping the business ready to scale up and the data safe. Setting up an online store and running a startup isn't easy but choosing a payment gateway doesn't have to be complicated. Give a cutting-edge checkout experience to your customers with Pine Labs Plural Suite. To know more about how our payment gateway work to scale your business, write to us at getstarted@pinelabs.com