Brand Guidelines | Pine Labs

Brand new guidelines for a
brand new move.

All you need to know, to communicate
Pine Labs style.

Purpose

Pine Labs harnesses the entrepreneurial spirit in you to enrich the world by transforming commerce.

Promise

Our platform, your move.

Our brand’s key focus is helping empower the entrepreneurial spirit. Everything we say and do, helps merchants and businesses of all sizes harness this spirit and make the right moves to grow.

Logo

The new Pine Labs logo embodies our commitment to enabling the entrepreneurial spirit. Our distinct arrowhead pointing upward represents Your Move and is a sign of progress at work.

Sub Brand
Logos

Access all our company logos in a click.

Logo Guidelines

The Pine Labs logotype consists of a wordmark. It is a highly valuable corporate asset that must be used consistently across all channels, solely in its approved forms.

Presentation
Template

These showcase our new look to help present and sell your new ideas.

Joining a meeting?
Do it in style.

Represent the culture we sport at Pine Labs with these exclusive video call backgrounds for your next meeting.

Corporate Deck

Understand the Pine Labs platform inside-out and pitch it in style.

Email
Signature

All-new signature templates to help you sign off in style.

Colour Palette

The new Pine-Labs identity comes with its own family of colours that help accentuate the corporate
and sub-brands distinctly.

PRIMARY COLOURS

Pine Labs Green

C87 M56 Y69 K63
HEX: #003323
PMS: 627C

Pine Labs Mint

C71 M0 Y71 K0
HEX: #50D387
PMS: 7479C

White

C0 M0 Y0 K0
HEX: #FFFFFF
PMS: Opaque

SECONDARY COLOURS

Blue

C69 M15 Y0 K0
HEX: #5AE2E2
PMS: 298C

Yellow

C0 M42 Y100 K0
HEX: #FFAA37
PMS: 1375C

Green

C87 M0 Y64 K0
HEX: #20D39C
PMS: 339C

Violet

C74 M95 Y0 K0
HEX: #836CF4
PMS: 268C

Typography

Font that puts the ‘text’ in context. Get the font family for the all-new Pine Labs look here.

Epilogue Font

Visual World

Here are a myriad ways in which our visual articulation of the new brand world comes alive.

Iconography

Using the most basic geometric shapes, we have created a world of minimal icons with clear visual function.

Illustration Guidelines

Elaborate illustration style guide to help your designs stand out.

Photography
Guidelines

Photography guide to help put your business in focus.

Tone of Voice

What we seek should match our speak. Here’s the tone of voice to adhere to each time you write to represent Pine Labs.